WayBestDeals

Unleashing Digital Triumphs.

WayBestDeals

Unleashing Digital Triumphs.
1049

LinkedIn Ads

As a leading SEM agency in Singapore, we can help you drive more conversions and lower your cost-per-acquisition.

What is LinkedIn?

LinkedIn is the world’s largest social networking platform for professionals to find jobs, connect, strengthen relationships and acquire resources to upgrade professional knowledge and skills. Today, there are 690 million monthly professional users on LinkedIn in which 4 out of 5 users drive business decisions. Engagement on the platform increases by 50% each year, making it the #1 platform for lead generation worldwide.

 

Source: https://blog.hootsuite.com/linkedin-statistics-business/

What is LinkedIn Advertising?

LinkedIn Advertising refers to creating ads on LinkedIn to generate leads, drive traffic to your website and build solid brand awareness. You engage audiences that are already primed with a business mindset and ready to take action. There are several types of advertisements that you can run on LinkedIn, like conversation ads, text ads, dynamic ads, video ads etc – all of which help you achieve different marketing goals.

Benefits of Advertising through LinkedIn

Using LinkedIn for marketing allows you to target audience demographics and variables not available on other platforms, like job title, job function, seniority, company name etc. With LinkedIn Ads, you can powerfully reach out to specific networks of professional audiences and conduct more successful B2B marketing campaigns than ever before.

  • Target specific audiences through industry-variables
  • Use personalised advertising methods, like Sponsored InMail, to boost registrations and drive conversions
  • Reach interested audiences through lead-nurturing opportunities
  • Boost B2B marketing leads

Successful B2B Marketing with LinkedIn Ads

LinkedIn is most distinguished from other social media platforms through its professional audience base, making it a prime platform for B2B marketing.

LinkedIn user demographics show that users are influential, high-earning, educated professionals, with 61 million senior-level influencers and 40 million decision-makers who are active on the site. 97% of B2B marketers do content marketing on LinkedIn, and the high majority of 78% claim it to be effective.

Source: https://www.ironpaper.com/webintel/articles/how-effective-is-linkedin-for-b2b-marketing-these-20-stats-say-it-all/

How to use LinkedIn for B2B Marketing?

When done the right way, doing B2B marketing on the powerful LinkedIn professional networking platform will help you generate significant leads. Creating a strong presence on LinkedIn can be challenging and technical work – which is where OOm steps in to help you achieve results. Doing B2B marketing on LinkedIn involves:

  • Build a solid LinkedIn company page, with regular status updates, images, updates of products and services etc.
  • Optimise your page using Search Engine Optimisation (SEO)
  • Identify your target audience
  • Create engaging content and schedule regular posting
  • Make the best use of different mediums for content, like articles, videos, images
  • Utilise LinkedIn Ads
  • Do testing and use analytics to track and improve performance

Types of LinkedIn Ads

We adopt the best SEM practices together with our machine learning technology to achieve optimal returns for your campaigns. This is merely a highlight of what we do when we manage your SEM campaigns.

Single Image Ads
Sponsored Messaging
Conversation Ads
Message Ads
Video Ads
Text Ads
Dynamic Ads
Carousel Ads
Job Ads
Lead Gen Forms
Single Job Ads

Features of LinkedIn Ads

We adopt the best SEM practices together with our machine learning technology to achieve optimal returns for your campaigns. This is merely a highlight of what we do when we manage your SEM campaigns.

Contact Targeting

Retargeting

LinkedIn Insight Tag

Lead Gen Forms

Website Demographics

Account-based Marketing

Audience Network

Tracking Performance with LinkedIn Ads

LinkedIn provides demographic insights and real-time data on your campaign performances. Tracking the performance of your LinkedIn Ads through data and analytics enables you to enhance your marketing strategy and streamline your time and resources on well-performing methods.

  • Measure conversions
  • Analyse performance
  • Understand the audience

Dedicated LinkedIn Marketing Team to Manage Your LinkedIn Ads

Your account manager and digital performance specialist will work committedly on your campaigns and provide timely reporting to you. With a professional team managing your campaigns, you can rest assured and focus your time on other areas of your business. Review meetings and calls will also be conducted to keep the business alignment communicated between you and our team.

Our Clientele

We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.

See What Our Clients Have Been Saying

Frequently Asked Questions about SEM Service

Here are some frequently asked questions regarding SEM service. We have provided our answers for these FAQs from our years of experience in SEM:

SEM stands for Search Engine Marketing. SEM is a form of digital marketing to promote a website and increase its traffic and visibility on the search engines.

One of the primary differences between SEO and SEM is the nature of the strategy. SEO is more of a long term strategy where it might take months before you see any significant ROIs. In the long run, SEO will be more cost-effective as you do not need to pay for every click you get from the organic search results. If you are looking for a more immediate strategy to drive leads and sales, then SEM will be more suitable.

We will measure and track SEM results using Google Analytics. By setting up Goal Conversions in Google Analytics, you are able to see how many conversions you get from SEM. You can also use our Call Tracking technology to track the calls you receive from your SEM campaigns.

Research shows that 93% of online experiences start with a search engine. With that said, in today’s competitive industry, it is crucial to be where your potential audiences are searching and that is on the search engine results pages (SERPs).

 

SEM allows you to quickly reach out to your potential customers and if you are not using SEM to market your website, you are sending your customers to your competitors who are doing SEM currently.

The first step is to select the keywords that you would like to target for your business. Then, register for a Google Ads accounts and set up your Google Ads campaign. Break your keywords into groups and set a monthly budget for your campaign. Create your landing page and ad copies and once the campaign is lived, monitor the performance and optimize your campaign towards your goals.

Each SEM company in Singapore is unique in terms of the range and quality of SEM services they offer. But, there are a few key criteria that can help you evaluate which ones are the most qualified among a pool of SEM vendors: years of industry experience, size and number of clients, client and employee turnover rate, testimonials, success stories, case studies, and others. OOm is a premier google partner. When you work with us, you are partnering with a team of highly experienced and skilled SEM professionals.

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