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Unleashing Digital Triumphs.

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Unleashing Digital Triumphs.
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What is Local SEO?

What is the Difference Between SEO and Local SEO?

While traditional SEO focuses on improving your website’s organic visibility on a national or global scale level, local SEO focuses on finding local keywords and optimizing your website so that you can capture the organic traffic in your area. Although both traditional SEO and local SEO uses many of the same strategies, there are still differences between them, especially in the area of keywords selection.

Why is Local SEO Important?

According to the statistics, local searches make up a huge chuck of the organic traffic. As researched by Google, 76% of people who conduct a local search in their smartphone visit a business within 24 hours and 28% of those searches result in a purchase. Also, according to another report from Google, searches for local places without the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me”. This shows that people increasingly expect to get results that are tailored accordingly without the need to spell out their request. Hence, this data proves that local relevance is expected, and google’s algorithms will be tailored accordingly to deliver the local results.

Google Local Map Pack

Google Local Map pack is a set of 3 local business results with their map locations pulled from Google Maps. It appears at the top of the search results and the normal search results will appear after the Google Local Map Pack as shown in the image below:

Google Local Map Pack optimization is very important especially for retail businesses. This is because when someone searches using the keyword “store + address”, Google tends to return Google Local Map Pack in their search results. This is important to keep in mind so that when you are doing keyword research for your SEO, do select “store + address” keywords to optimize.

For example, if we search for Japanese Restaurant Orchard Road, this is the search results that Google returns, and yes, Google Local Map Pack shows up:

Why Google My Business (GMB) Listing Matters in Local SEO?

If you want to win in local SEO optimization, having an optimized Google My Business (GMB) listing matters. Here are some reasons why you should optimize your Google My Business Listing:

Mobile First

Google has released statistics to show that mobile traffic has overtaken desktop traffic. Approximately 60% of all searches take place on a mobile device and nearly half of all mobile searches are related to a location, for example, people searching for a japanese restaurant near them for dinner. When you have an updated and optimized Google My Business listing, you are well positioned to capture the audience.

Google is Showing More GMB Listings in their Search Results

And GMB listings appear just below the google ads. When choosing which GMB to rank, Google looks at different ranking signals such as positive reviews, keywords within GMB, etc.

Build your Business Profile

GMB listing allows you to input information such as your business’s location, opening hours, contact information, website links, reviews, business description, business images, etc. A well-optimized GMB ranks well on Google Search results and allows you to showcase your business to your potential customers.

Link Building for Local SEO

Link building strategies that work for non-local websites pretty much works for local websites too. But you can streamline your local link building strategies with the following tactics to make it more relevant to your local city or area:

  1. Create links on your local online business directories with consistent NAP
  2. Gather all your local distributors, partners and suppliers. Look at their website to identify specific pages where a link to you would make send and send an email to them to request for the link.
  3. Join your local chamber of business and get your website listed on their website.
  4. Sponsor an event and get them to do a shout out about your company with a link on their website.
  5. Guest posting on local websites.
  6. Engage on social media and post content to link to your website.
  7. Create press releases about your company and submit them to local news sites.

Choosing OOm as Your Local SEO Agency

OOm has been assisting SMEs and enterprises with their SEO work since 2006. As one of the pioneers in digital marketing and SEO in Singapore, OOm brings along many years of experience to help your business to win in local SEO. Leverage on our local SEO experience and outsource your local SEO work to us.

In-House SEO Team to Work on Your Local SEO

By having an in-house SEO team, we are able to control every part of the local SEO process to deliver the highest quality work for you. Our highly-skilled and competent SEO team knows what works for you so that you can rest assured and leave the heavy lifting to us.

Our Clientele

We care greatly about our clientele. Our clients are an expanded mix of SMEs and enterprises. Check out some of the companies we’ve helped recently through our diverse portfolio.

See What Our Clients Have Been Saying

Frequently Asked Questions about SEM Service

Here are some frequently asked questions regarding SEM service. We have provided our answers for these FAQs from our years of experience in SEM:

SEM stands for Search Engine Marketing. SEM is a form of digital marketing to promote a website and increase its traffic and visibility on the search engines.

One of the primary differences between SEO and SEM is the nature of the strategy. SEO is more of a long term strategy where it might take months before you see any significant ROIs. In the long run, SEO will be more cost-effective as you do not need to pay for every click you get from the organic search results. If you are looking for a more immediate strategy to drive leads and sales, then SEM will be more suitable.

We will measure and track SEM results using Google Analytics. By setting up Goal Conversions in Google Analytics, you are able to see how many conversions you get from SEM. You can also use our Call Tracking technology to track the calls you receive from your SEM campaigns.

Research shows that 93% of online experiences start with a search engine. With that said, in today’s competitive industry, it is crucial to be where your potential audiences are searching and that is on the search engine results pages (SERPs).

 

SEM allows you to quickly reach out to your potential customers and if you are not using SEM to market your website, you are sending your customers to your competitors who are doing SEM currently.

The first step is to select the keywords that you would like to target for your business. Then, register for a Google Ads accounts and set up your Google Ads campaign. Break your keywords into groups and set a monthly budget for your campaign. Create your landing page and ad copies and once the campaign is lived, monitor the performance and optimize your campaign towards your goals.

Each SEM company in Singapore is unique in terms of the range and quality of SEM services they offer. But, there are a few key criteria that can help you evaluate which ones are the most qualified among a pool of SEM vendors: years of industry experience, size and number of clients, client and employee turnover rate, testimonials, success stories, case studies, and others. OOm is a premier google partner. When you work with us, you are partnering with a team of highly experienced and skilled SEM professionals.

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