Unleashing Digital Triumphs.


Unleashing Digital Triumphs.

Social Media Content

What is Social Media Content?

Social media content is what you post on your social media channels such as Facebook, Instagram, Twitter or WeChat. Social media content can come in different forms: text, images, infographics, videos, and blog sharing. Today, businesses are using content marketing techniques to market their social media content, so as to gain new followers or acquire new leads.

What Types of Content is Best for Social Media?

The best social media content strategy is to use a mixture of different content types. Some of your audience relates better to articles or blogs, whereas some might prefer to watch a video. Here are the types of content that you can produce and share on your social media channels:

  1. Blogs and Articles. This is the most common social media content type and because it is very common, there is a lot of blog content out there. In order for your blogs or articles to stand out, you need to produce high-quality content that covers a topic in-depth so that you can demonstrate your company’s expertise and knowledge.


  1. Images. Images are much more engaging as compared to text content type. Our smartphone cameras are good enough to take beautiful pictures, which you can quickly edit them and post to your social media channels.


  1. Videos. Videos are more engaging and leave a stronger impression compared to other types of content. You can consider creating videos in the form of how-to-guides, product demostrations, video testimonials of your customers, etc.


  1. Infographics. Infographics are visuals that explains a subject or topic with statistics with nice graphical representations. When you are trying to convey a complex idea or message, you should present them in an infographics as this will make it easier for your audience to understand it.


  1. Curated Content or Links to External Websites. If you come across any interesting or good content from external websites, do share them on your social media channels for your audience to digest. Curated content should not take up majority of your editorial calendar. You should prioritise sharing your own content as much as possible.


  1. Company Announcements and News. Announce your new product launch or the latest happenings at your company event to build hype within your social media community.


  1. Testimonials and Reviews. People go to social media to seek opinions and experiences of others towards a brand or business. Encourage your customers to write good reviews for your business and share them on your social media to increase your company’s credibility.


  1. Contests. Running a contest on your Facebook page is one of the best ways to hype things up for your followers. Because people like to win and receive rewards, running a social media contests will drive lots of engagement with your followers.


  1. E-Books or Technical Whitepapers. You can combine several blog posts into an e-book and share them on your social media channels for your followers to download. This serves as a good lead generation method too.


  1. Facebook and Instagram Stories. Give your audience a back-stage access of your business or keep them updated with your company’s latest events or news. As social media channels like Facebook and Instagram continue to popularize this content type, it is good for you to ride on the trend and produce video stories to engage your followers.

Do you need an agency to manage your social media content?

If you do not have time or the expertise to produce your social media content, it is best to outsource your social media content to an agency. Doing this will save you time so that you can spend more time in other areas of your business. As a social media marketing agency, Way Best Deals is able to suggest suitable content types for your business and propose an editorial calendar for your social media channels.

Social Media Editorial Calendar Schedule

Remarketing ads allow you to show targeted ads to users who have already visited your website. You can set up specific goals, for example users who visited your website but did not fill up a form, and show them remarketing ads created specifically to prompt them to return and complete the form.

Together with Search Ads and machine learning technology, remarketing ads can help you increase conversions and maximize your ads spend.

In-House Professional Social Media Content Writers

In order to produce the highest quality of social media content for our clients, we maintain an in-house team of professional social media content writers. We never outsource our work as we want total control over the quality of the social media content that we produce for you.

Frequently Asked Questions about SEM Service

Here are some frequently asked questions regarding SEM service. We have provided our answers for these FAQs from our years of experience in SEM:

SEM stands for Search Engine Marketing. SEM is a form of digital marketing to promote a website and increase its traffic and visibility on the search engines.

One of the primary differences between SEO and SEM is the nature of the strategy. SEO is more of a long term strategy where it might take months before you see any significant ROIs. In the long run, SEO will be more cost-effective as you do not need to pay for every click you get from the organic search results. If you are looking for a more immediate strategy to drive leads and sales, then SEM will be more suitable.

We will measure and track SEM results using Google Analytics. By setting up Goal Conversions in Google Analytics, you are able to see how many conversions you get from SEM. You can also use our Call Tracking technology to track the calls you receive from your SEM campaigns.

Research shows that 93% of online experiences start with a search engine. With that said, in today’s competitive industry, it is crucial to be where your potential audiences are searching and that is on the search engine results pages (SERPs).


SEM allows you to quickly reach out to your potential customers and if you are not using SEM to market your website, you are sending your customers to your competitors who are doing SEM currently.

The first step is to select the keywords that you would like to target for your business. Then, register for a Google Ads accounts and set up your Google Ads campaign. Break your keywords into groups and set a monthly budget for your campaign. Create your landing page and ad copies and once the campaign is lived, monitor the performance and optimize your campaign towards your goals.

Each SEM company in USA is unique in terms of the range and quality of SEM services they offer. But, there are a few key criteria that can help you evaluate which ones are the most qualified among a pool of SEM vendors: years of industry experience, size and number of clients, client and employee turnover rate, testimonials, success stories, case studies, and others. When you work with us, you are partnering with a team of highly experienced and skilled SEM professionals.

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